20 April 2010

Jon Reiss' TOTBO Tip of the Day 2 - Every Film is Different

by guest columnist Jon Reiss.  Follow him on Twitter.

Each film is unique and requires its own individual distribution and marketing strategy.   A comedy about stoners will not have the same audience as a documentary about Aids orphans in Tanzania.  Similarly each filmmaker has a different set of goals, needs, and resources.  While the studio one size fits all model worked well for some independent films over the last 20 years – it was a disaster for others.   With the new hybrid model of distribution you can craft a distribution and marketing strategy that makes the most sense for your film.     You have a unique vision.  Use that vision to engage your audience in a unique manner.   This will help separate you from the media noise that surrounds us every day.

What do you think?
Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker who has produced and directed three feature films, most recently Bomb It (Tribeca 2007) about graffiti, street art and the battle over visual public space throughout the world. Jon is the author of Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era. For more information go to http://jonreiss.com/blog  or follow him on Twitter at www.twitter.com/Jon_Reiss.


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