22 April 2010

Jon Reiss' TOTBO Tip of the Day 4 - Setting Marketing Strategy

by guest columnist Jon Reiss.  Follow him on Twitter.

Depending on the type of filmmaker that you are, marketing does not need to be/should not be thought of as catering your film to a large audience (or altering the content to appeal to a large audience).   Marketing is about 1) Reaching the audience that already exists for your film and 2) thinking creatively of how to reach audiences that might be interested in your film – but don’t know it till you tell them about it.   I recommend that you consider and conceive of a marketing strategy for your film early in the production process, even at inception. Who is its audience? How are you best going to reach them? Are there particular blogs, organizations, print media that they subscribe to? Who will you bring on to help you outreach to your audience? How does this audience consume media?   Answering these questions will help to fashion your release strategy.
Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker who has produced and directed three feature films, most recently Bomb It (Tribeca 2007) about graffiti, street art and the battle over visual public space throughout the world. Jon is the author of Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era. For more information go to http://jonreiss.com/blog  or follow him on Twitter at www.twitter.com/Jon_Reiss.


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