26 April 2010

Jon Reiss' TOTBO Tip of the Day 6 - Identifying & Engaging Your Audience

by guest columnist Jon Reiss.  Follow him on Twitter.

Here is the Jon Reiss TOTBO three step approach to audience development and engagement:


1.  Know WHO your audience is.  This is not 18-25 year old boys/men.  Or 35 – 55 year old women.  As an independent filmmaker, if you cross over into a mass audience great – but you need to be much more specific.  Tomorrow’s tip will discuss niche vs core audiences.

2.  Know WHERE your audience derives information/congregates. In other words how you can contact them, engage them, communicate with them.

3.  Know HOW your audience engages media, or HOW they will support you.

I want to know what you think!  Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book here.  I look forward to hearing from you.

PS I was going to address budgeting this week, but I have shifted that topic to next week.
 
Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker who has produced and directed three feature films, most recently Bomb It (Tribeca 2007) about graffiti, street art and the battle over visual public space throughout the world. Jon is the author of Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era. For more information go to http://jonreiss.com/blog  or follow him on Twitter at www.twitter.com/Jon_Reiss.

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