27 April 2010

Jon Reiss' TOTBO Tip of the Day 7 - Differentiating Core & Niche Audiences

by guest columnist Jon Reiss.  Follow him on Twitter.

The terms Core and Niche are often used interchangeably and this is a mistake.  The niche audience for your film is that slice of the population that has a particular interest in your film or an aspect of your film.   The core audience for your film is those people within each niche that are your most ardent supporters.  Those people who will spread the word about your film to not only their networks, but to the rest of that niche.  You can have multiple niches’ that are interested in your film, and within each niche there is a core who combined adds up to the core of your film.

I want to know what you think!  Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book here.  I look forward to hearing from you.
Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker who has produced and directed three feature films, most recently Bomb It (Tribeca 2007) about graffiti, street art and the battle over visual public space throughout the world. Jon is the author of Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era. For more information go to http://jonreiss.com/blog  or follow him on Twitter at www.twitter.com/Jon_Reiss.


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