28 April 2010

Jon Reiss' TOTBO Tip of the Day 8 - Engage Organizations to Promote Your Film

by guest columnist Jon Reiss.  Follow him on Twitter.

Step 2 of Audience Engagement is: Know WHERE your audience derives information and/or congregates.

Many niches have organizations that support those specific topics and interests.  Engage those organizations early in your filmmaking process (as early as conception and prep). It is important to have the proper attitude toward your audience and these organizations. You need to think, “What can I give them?” instead of “What can they do for me?” If you think of the former, the latter will flow. People are very busy. You need to give them an incentive to be involved with you. The film is not enough. How will the film service their organization, their lives and the lives of their members?  In turn, they will help you promote your film to your direct audience.   This has been used by great effect by documentary filmmakers.  Narrative filmmakers need to follow their lead. 
 
Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker who has produced and directed three feature films, most recently Bomb It (Tribeca 2007) about graffiti, street art and the battle over visual public space throughout the world. Jon is the author of Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era. For more information go to http://jonreiss.com/blog  or follow him on Twitter at www.twitter.com/Jon_Reiss.

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