29 April 2010

Jon Reiss' TOTBO Tip of the Day 9 - Create a Dynamic Website

by guest columnist Jon Reiss.  Follow him on Twitter.

Create a dynamic web site and do it long before your film is done. 


Old-style film web sites are out — blogging and a constant flow of information are in. Blogging and tagging is what the little bots out in cyberspace will recognize and bring you up in the rankings. Thanks to my wonderful friend and web site savior Michael Medaglia and a lot of great blogging by producer Tracy Wares, we were near the top of Google search on “graffiti documentary” even before our world premiere at Tribeca. A great web site also helps you cultivate your niche audience and further allows the theatrical to fuel your DVD release. 

I want to know what you think!  Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book here.  I look forward to hearing from you.
Next weeks tips will give expand on this topic – to help you navigate this process.  
 
Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker who has produced and directed three feature films, most recently Bomb It (Tribeca 2007) about graffiti, street art and the battle over visual public space throughout the world. Jon is the author of Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era. For more information go to http://jonreiss.com/blog  or follow him on Twitter at www.twitter.com/Jon_Reiss.

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