04 May 2010

Jon Reiss' TOTBO Tip of the Day 12 - The New 50/50

by guest columnist Jon Reiss.  Follow him on Twitter.

Distribution and marketing can take as long and cost as much, or more than you spent on your film.   The new 50/50 is not a revenue split but the mental shift that filmmakers must make about the filmmaking process.    This is not a hard and fast rule, remember all films are unique.  It is essential to match the budget of your release to the kind of film that it is, your goals, and where it fits in your career.  As budgets go up the proportion might be less,  but it is a good guideline when embarking on a project. It is far better to have $50,000 to release a $50,000 film than to make a $100,000 film with no way of getting it to an audience.  


My workshops start this week in London and next week in Amsterdam.  Check out the TOTBO site for more information.  Sign up for London HERE.   Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page.  Check out the book here.  I look forward to hearing from you.
 
Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker who has produced and directed three feature films, most recently Bomb It (Tribeca 2007) about graffiti, street art and the battle over visual public space throughout the world. Jon is the author of Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era. For more information go to http://jonreiss.com/blog  or follow him on Twitter at www.twitter.com/Jon_Reiss.

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