06 May 2010

Jon Reiss' TOTBO Tip of the Day 14 - Responsibilities of the PMD

by guest columnist Jon Reiss.  Follow him on Twitter.

Responsibilities of the PMD include:

1.  Identify and engage with the audience for a film.
2.  Development of a distribution and marketing strategy and plan for a film in conjunction with the entire team.
3.  Create a budget for said plan.
4.  Assemble and supervise the necessary team/crew elements to carry out the plan.
5.  Audience outreach through organizations, blogs, social networking, online radio etc.
6.  Supervise the creation of promotional and (if necessary due to the lack of a separate transmedia coordinator) trans media elements: including the films website script and concept for transmedia, production stills, video assets - both behind the scenes and trans media, promotional copy and art.
7.  Outreach to potential distribution and marketing partners such as sponsors, promotional partners, various distribution entities, publicists.
8.  When appropriate, engage the distribution process as designed.
9.  Supervise the creation of deliverables.

My workshops start this week in London and next week in Amsterdam.  Check out the TOTBO site for more information.  Sign up for London HERE.   Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page.  Check out the book here.  I look forward to hearing from you.
Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker who has produced and directed three feature films, most recently Bomb It (Tribeca 2007) about graffiti, street art and the battle over visual public space throughout the world. Jon is the author of Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era. For more information go to http://jonreiss.com/blog  or follow him on Twitter at www.twitter.com/Jon_Reiss.


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