10 May 2010

Jon Reiss' TOTBO Tip of the Day 16 - Producer's Reps, Part 1

by guest columnist Jon Reiss.  Follow him on Twitter.

In honor of the upcoming Cannes Film Festival –  I will take this opportunity to explore other crew people that you might want to engage on your film and whether or not they are right for your project. There are several types of sales representatives/sales agents.  Today the topic is Producer’s Representatives. A classic sales representative or producer’s representative, as has been known to the independent film world for the past 20-30 years, is someone who will broker your film to the various distribution entities, generally in search of an overall deal. The main advantage of sales reps is their relationships with the various companies that buy films, from full-service distributors to DVD companies to cable companies, etc. In the old model, it was almost taken for granted that an unsold independent film would engage a sales rep. Not anymore. Whether or not to engage a sales rep is one of the first decisions you need to make in the execution of your overall distribution strategy.

The London TOTBO Workshop went amazingly well.  Onto Amsterdam this week.  Then to Cannes. Check out the TOTBO site for more information. Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book and workshops here.  I look forward to hearing from you.
 
Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker who has produced and directed three feature films, most recently Bomb It (Tribeca 2007) about graffiti, street art and the battle over visual public space throughout the world. Jon is the author of Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era. For more information go to http://jonreiss.com/blog  or follow him on Twitter at www.twitter.com/Jon_Reiss.

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